Our digital farm management software provides an overview of your entire operation from any device. If you dont have a plan, you can sometimes get lucky. Youve spent all year growing your crop, and as harvest approaches, your crop marketing plan is top of mind. Self publishing, book printing and publishing online lulu. I like to start my marketing plans about 10 months prior to harvest. With this strategy in your grain marketing plan, you wont get caught waiting around for higher prices that never come. The concept of the grain marketing window refers to the timeframe over which the business is prepared to price grain for each season. Averagebased contracts to help you keep pace with the market learn more.
Developing a grain marketing plan in 5 easy steps cropwatch. Free grain marketing ebook register now to download top thirds ag marketing ebook, marketing in the top third mark gold uses his 30 years of experience as a professional trader and risk manager to help you determine which option can best help you manage risk. Grain marketing is simple its just not easy is an exciting new book by edward usset, grain marketing specialist for the university of minnesota center for. Grain marketing is simple its just not easy center for farm. Grain marketing is simple its just not easy library.
However, the grain for processing or feed needs now cost more. Grain marketing session pm tuesday, january 14, 2020. Much has changed in the past eight years, and the 2nd edition aims to address these changes. The 2nd edition of his book, grain marketing is simple its just not easy was released in. Times have really changed and learning how to navigate the grain markets has become. Types of grain marketing strategies routine strategies grain marketed annually at same time with same tool regardless of market conditions example. Just not easy 2nd edition out january 19, 2018, a service from adm grain marketing a grainmarketing classic by extension agent ed usset covers key disciplines. Ed ussets, author of the book grain marketing is simple gives credit to jeremey for the creation of his mock trading characters. However, it may not be the best tool in all circumstances to retain ownership. Grain marketing simulations agricultural economics. When grain marketing is simple was released in 2007, edward usset broke new ground with a different approach to grain marketing. This is the first book on branding from the faculty of the kellogg school, the respected resource for dynamic marketing information for todays everchanging and challenging environment. Hedge to arrive is a contract for the cash sale of grain which locks in the futures price at the date of contracting, the basis can be locked in later.
Edward usset serves as a grain marketing economist for the center for farm financial management at the university of minnesota. Grain marketing is simple its just not easy is an exciting new book by edward usset, grain marketing specialist for the university of minnesota center for farm financial management. Register now to download top thirds ag marketing ebook, marketing in the top third mark gold uses his 30 years of experience as a professional trader and risk manager to help you determine which option can best help you manage risk. While onfarm storage can be an essential marketing tool when prices are low, those bins can also expose you to considerable price risk, especially if you dont have a plan. In addition, he manages commodity challenge, an online marketing education game. So you own grain futures in the futures market but are short grain in the cash market will need grain but dont own any. This book was written for grain producers and ag professionals who have interest in grain markets and marketing. Just not easy 2nd edition out january 19, 2018, a service from adm grain marketing a grainmarketing. He said when he talks to farmers across the country, he hopes they each look in the mirror and ask themselves if ussets list of grain marketing mistakes are happening on their farm. She worked at cargill for 4 years in marketing and sales roles, where she developed a deep knowledge of grain marketing.
Sep 15, 2017 storage is a great alternative that helps facilitate harvest, allowing you to move grain from field to bin. The interactive book is a quick read, and meant to be. Grain marketing workbook ag information network of the west. Attract the people who want to pay for what you are selling, and leverage your network to. Jeremey is a recognized expert in applied grain marketing. If grain prices rise as shown in figure 6, you make money in the futures market because you purchased futures and can now sell them at a higher price. The 2nd edition of his book, grain marketing is simple its just not easy was released in november 2015. Grain marketing is a serious topic, this book tackles the issues with relevant information and a bit of fun. This book kept me interested from beginning to end and taught me things i didnt know. Robert holcomb farm managers recognize the importance of having a marketing plan to improve their profitability. Jan 29, 2020 usset published a book called grain marketing is simple, its just not easy. Quick tips for successful grain marketing farmlogs. He decided to put those ideas together in a workbook entitled the 10 proposals for grain marketing.
Ed usset, our grain marketing economist, developed a timetested approach to establishing commodity marketing plans which have hit home with a lot of producers. Just not easy 2nd edition out january 19, 2018, a service from adm grain marketing a grain marketing classic by extension agent ed usset covers key disciplines. He also helped develop tool time, a new series of workshops dedicated to understanding and using grain pricing tools. How can a task as difficult as marketing be simple. In the top farmer1 survey, crop producers were asked to categorize the percent. Enter your mobile number or email address below and well send you a link to download the free kindle app. Grain marketing is simple its just not easy center for. He teaches futures and options markets at the university.
Ed ussets, author of the book grain marketing is simple gives credit to jeremey. Some of the information is from winning the game center for farm financial managmenet. Usset published a book called grain marketing is simple, its just not easy. He said when he talks to farmers across the country, he hopes they each look in the mirror and ask themselves. The second golden age of american agriculture is over, and the time is right to return to a proactive approach to grain marketing, says ed usset. I just bought your book grain marketing is simple and am part way through it. Grain marketing is simple its just not easy, is a new book written by edward usset, grain marketing specialist, university of minnesota center for farm financial management. Plan, manage, monitor, and market your crops all in one place, wherever you are. This book is a musthave resource for grain producers and ag professionals with an interest in grain markets and marketing. If you are new to internet marketing, or are looking at using internet marketing to begin creating a passive income, this book can help you get started. Grain marketing is simple is not a textbook there arent many textbooks that would introduce you to celebrity producers like barney binless, hank holder or darla discipline. Uptodate pre and post harvest marketing plans are presented in detail. Knowing the risk and potential of each of these strategies can help you make a decision when moving forward. He said if the answer is yes, eliminate that mistake.
A quick call to your adm representative can help guide you through the logistics of grain delivery at our facilities and prevent any surprises. Cullen wilson is a grain originator, who over seven years of buying about 7m bushels of grain a year, started noticing some areas of grain marketing that would help his farmer customers. This book was written for grain producers and ag professionals who have interest in grain markets. Here are some grain marketing contracts to consider during harvest. Grain marketing 101 university of maryland, college park. The primary reason is that the grain markets and the farmers production are moving targets. This e book was written with ag producers in mind to keep you focused and. Grain marketing is a serious topic, ed usset tackles the issues with relevant information and a bit of fun. Free book publishing and global distribution with easy to use tools. How a different approach to marketing can help you find the dime or more. It covers five common mistakes in grain marketing, and pre and postharvest marketing plans. Beth, merchant assistant at our fairbank and shell rock ethanol plants, discusses grain marketing basics, contract offers and discounts. Grain marketing simulations while grain marketing is considered a difficult challenge facing producers every year, it represents a very important component for producers to convert their bushels into dollars and ensure farm survival. Since then, his book has been translated into 34 languages, and more than 1.
Time to rethink grain marketing approach farm progress. Forward marketing contracts that put you in control learn more. Dec 23, 2015 usset recently released a second edition of his book titled grain marketing is simple its just not easy. And, the title of ed ussets grain marketing book conveys an important truth grain marketing is simpleits just not easy. Uptodate pre and post harvest marketing plans are presented in.
Our facility managers work hard to get you in and out quickly with extended hours to accommodate harvest. Grain marketing is a serious topic, this book tackles the issues with. Five common mistakes in grain marketing frontier farm credit. Grain marketing presentations center for farm financial. What ever you decide, you will second guess yourself. In addition, jeremey is recognized in the agriculture academic field for knowledge in the grain marketing field. Grain marketing information university of maryland extension. The proactive approach outlined in my 2nd edition of grain marketing is simple says that we need. Whole grain toast with a slice of cheese and an apple smoothies prepared with milk or yogurt, fruit, and a topping of whole grain cereal hot cereal topped with cinnamon and fresh fruit, served with a cup of milk bran muffin with yogurt and berries whole wheat tortilla with scrambled eggs, beans, salsa, and a slice of cheese. Trendfollowing tools offer a disciplined way to change your marketing plan. Start turning contacts into customers with this marketing book. The title may be contentious to those who find nothing about marketing simple, but he says the basic tenets are logical and simplethe opposite of complicated. Using examples, a short marketing window such as selling the majority of the grain at harvest for cash figure 3 is highly exposed to the price at that point in time which may be a profitable price or may not.
Both commodity prices and production outcomes are highly dependent upon weather developments throughout the production and marketing year. His first book, grain marketing is simple its just not easy was released in 2007. Its just not easy unknown binding january 1, 2015 see all formats and editions hide other formats and editions. Commodity marketing is a big, and often emotional, issue for producers. Grain marketing is simple its just not easy library farm answers.
Ed helped developed the winning the game series of grain marketing workshops and commodity challenge, an online marketing game that features realtime cash and futures quotes. Usset recently released a second edition of his book titled grain marketing is simple its just not easy. Most will likely store, yet there may be other ways to consider ownership. Farmers will be faced with selling or storing grain. The proactive approach outlined in my 2nd edition of grain marketing is simple says that we need to pay attention to pricing opportunities before harvest. Eliminates both futures price and basis risk allows for forward pricing over a longer period the amounts contracted can. For soft wheat, i would activate a 2009 plan in september 2008. The finpack team at the u of mn is fortunate to have a broad range of ag expertise. Cornhusker economics october 19, 2016 successful extension meetings and innovative economic research.
Grain marketing is simple its just not easy center. Sell grain with flat price, basisonly or nobasis established contracts or offers. Grain marketing workbook ag information network of. Single grain is a fullservice digital marketing agency that helps great companies grow their revenues online. He is a columnist, educator and author of the book grain marketing is simple its just not easy. He said when he talks to farmers across the country, he. In 2017, emma joined the farmlogs team as a product marketing manager. As harvest approaches, farmers will be deciding what to do with their corn crop. Carnation farms is pleased to host grain by grain authors bob quinn and liz carlisle for an event focused on bringing farmers. How to use technical analysis to market grain farm progress. We try to keep it relatively simple and dont sell cash grain at harvest usually.
Kellogg is the brand that executives and marketing managers trust for definitive information on proven approaches for solving marketing dilemmas and seizing. This simple change would increase funding for organic production by nearly four or five times and reduce funding for chemical production by a mere 4 percent. Marketing grain may be that simple at times, but it is not often that easy, according to edward usset, a grain marketing specialist for the university of minnesotas center for farm. Based on his book of the same name, ed wants you to explore better ways to market grain with plans that minimize or eliminate mistakes.